It will screen the picture around-the-clock on opening weekend, and concession stands will feature souvenir popcorn containers emblazoned with “Star Wars” characters, said Rolando Rodriguez, chief executive officer of Marcus’ theater unit.Īt Carmike Cinemas Inc., the country’s fourth-largest chain, $40 will buy a “Star Wars” fan a T-shirt, unlimited popcorn and refills in collectible drink cups.ĭine-in theater chain Studio Movie Grill is introducing a themed brunch - with cinnamon-flavored “Princess Leia Buns” for $6.95 - to cater to early risers catching the film at its 23 locations. which operates in seven Midwestern states, will have pop-ups in its 54 theaters, a first for the company. Araca will create pop-up “Star Wars” shops and items including T-shirts, bags and caps. In addition to moves like round-the-clock screenings, group sales and premium showings in 3-D and Imax formats, exhibitors are getting creative with concession sales and adding merchandise to the mix as they seek to enhance profit margins.ĭisney, which licenses the swag, and the movie houses are borrowing from Broadway, working with New York-based Araca Group, which provides merchandise for live theatrical shows.

That means theater chains are under pressure to extract more money from patrons. Ronaldo’s commitment to Manchester United had come under constant question, and speculation swirled that he wanted to play elsewhere, so nobody was all that surprised to see Ronaldo leave.Theaters next in line to cash in on Star Wars merchandise – The Denver Post Close Menu In 2009, the Spanish soccer club Real Madrid agreed to pay Manchester United a record $131 million for the chance to sign Ronaldo. In all, Ronaldo helped steer Manchester United to three premier league titles. In 2007, Ronaldo signed a five-year, £31 million contract.Ī year later, Ronaldo again justified his high salary when he put together one of the club's finest seasons in history, setting a franchise record for goals scored (42), and earning himself the FIFA World Player of the Year honor for 2008. Ronaldo did not disappoint the soccer world: He showed his promise early on in the 2004 FA Cup final, scoring the team's first three goals and helping them capture the championship. He made such an impression that a number of United players asked their manager to try and sign the young player, which the team soon did. Ronaldo had turned heads with a mesmerizing performance with Portugal against Manchester, wowing even his opponents with his footwork and deft skill. In 2001, when Ronaldo was just 16 years old, Manchester United paid more than £12 million to sign him - a record fee for a player of his age.

Rolando rodriguez bloomberg bio